Putting your customer's needs above the desire to sell

Great post on the Salesforce blog about how to close more Sales. We all sell something whether you are a for-profit or not-for-profit organization. This applies regardless if you sell a widget, a mission to do good, a service, yourself......

Putting the customer's needs above the desire to sell is really the key to improving your sales. It establishes trust and shows the customer that you know your believe in what you are doing.

Take a read

http://blogs.salesforce.com/company/2013/07/outside-the-box-close-more-sales.html